Transforming brands through innovative design and strategic thinking
Founded in 2020 in the heart of Hong Kong, We Glow emerged from a simple yet powerful belief: every brand has the potential to shine brilliantly in their market. What started as a small team of passionate creatives has grown into a full-service marketing agency that's redefining how brands connect with their audiences.
Our journey began when our founders recognized a gap in the market for authentic, insight and data driven marketing that doesn't sacrifice creativity for results. We built We Glow on the principle that the best campaigns happen when strategic thinking meets bold creativity, and when brands dare to be different.
We are Hong Kong's premier marketing agency, earning the trust of global brands and industry leaders. Our award-winning team fuses deep market insights with cutting‑edge creative, ensuring brands don't just stand out—they glow, defining their industries.
The principles that guide everything we do and drive our commitment to excellence
We push boundaries and challenge conventions to create breakthrough campaigns that make brands stand out.
We believe in the power of partnership, working closely with clients to understand their vision and exceed expectations.
Every strategy is designed with measurable outcomes in mind, ensuring our clients see real, tangible results.
Our love for creative excellence drives us to deliver work that not only meets objectives but inspires audiences.
Stay updated with our latest achievements, media coverage, and industry insights
adidas Originals is redefining women's fashion with a new campaign featuring its latest footwear collection for Fall/Winter 2025.
Read More"Threads arrived just as many young Hongkongers felt existing FB platforms were cluttered, so its \"clean-slate\" positioning gave early adopters a sense of ownership and novelty that peers in other APAC markets did not feel."
View Interview"To truly connect with Hong Kong audiences, brands should shift from transactional promotions to emotional storytelling."
Read More"While in Hong Kong, individuals walking past Causeway Bay Fashion Walk can easily be captured by the adidas Originals' oversized adidas SuperStar sneaker and an iconic shoe box that appears to bust out from the ground."
Learn MoreFlorence Kong as the Winner of the Entrepreneurship of the Year award at the Women Leading Change Awards 2024 by Campaign Asia-Pacific.
View AwardAmides the pandemic, Kong launched a new business that outshone local competitors, centered around digital innovation and diversification, and was supported by a robust and cohesive team.
View AwardFollow us for more updates and industry insights
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